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About Us

A FASHION DESTINATION FOR CREATORS

A digitally enabled fashion incubator, accelerating brands in Australia’s leading stores.

eCommerce matters, but experience matters more

especially in apparel & footwear. trial, fit, form, feel are all critical.

apparel & accessories are the lowest traction online-people don't trust fit, the fabric of form.

"THERE IS NO MORE POWERFUL A TOOL THAN A BEAUTIFUL STORE" ARMANI.

Australia’s leading retail as a service

Li FUTURE TECH was founded in 2018 to revolutionise retail.

Brands were engaging in a direct conversation with their customers, & new digital platforms were driving sales. However, bricks & mortar retail was still the most valuable opportunity to engage your brand with new audiences.

We introduced LiTMUS LAB, a platform for new tech & innovation brands to engage consumers, & have had over 4,500,000 customer engagements to date.

Now we are introducing a world’s first fashion incubation platform. Enabling apparel, accessory, footwear & design focussed brands to engage customers in a highly curated, & aspirational space. Designed with exceptional customer service in mind, customers can try, fit, touch & explore new brands, with expert staff, all within Australia’s leading fashion store – Myer.

100
+ Launched New Brands
4000
Sq Feet of world class retail
5000
+ Engagements a day
6000000
Potential customers reached

World’s first fashion incubator

MEET THE FOUNDERS

Ashley

Co-Founder

A proven digital & e-commerce leader. Ash has lead the customer migration from physical to digital shopping, & knows the power of starting that conversation in store

DENE HEATH

Co-Founder

A brand & retail expert with decades of successful consumer lead decision making. Dene thinks traditional retail is broken, & loves helping fix it

David McCartney

GENERAL MANAGER

One of the foremost trend & fashion specialists in Australia. With 15+ years working with hundreds of brands, & icons of Australian & international fashion.

Contact Us

We would love to hear what brand you want to be showcased at Australia’s leading fashion store. Connect with us

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Welcome to Estelle, an essential and a must-have for everyone in the fashion industry.

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