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Slide Fashion for a new generation


our world-first incubator channel changes the game for enabling millions of customers the opportunity to discover, try, fit, share, engage, & buy the latest collections
World’s first fashion incubator for creative brands.

Available at Myer Sydney city, Melbourne, & online.

Retail As a Service

Insight & software Driven

Measure consumer engagement to create smart assortments

Endless Aisle

Engage wider assortments through technology

Experiential Retail

Concession environments with world class, digitally enabled environments

Synchronise Digital & Physical

Digital Kiosks define the experience. Try in store, Shop online

Contact Us

We would love to hear what brand you want to be showcased at Australia’s leading fashion store. Connect with us

contact details

9/10 Northumberland Street, South Melbourne, VIC 3205

for partnership Enquire

Landing Feb 2021

Monday – Saturday, 11 am-8 pm PST


(03) 9103 1305

Welcome to Estelle, an essential and a must-have for everyone in the fashion industry.